Resources
TriFin Enterprise and App Development Resources

Getting Started with App Store Optimization in 2018
We tackle the basics of ASO in this Q&A with Pablo Penny of Phiture, the growth agency chosen by SoundCloud, Spotify, and Headspace, to handle their mobile growth from acquisition, retention, and through to monetization.

Salesforce Lightning vs Classic: Why You Need to Make the Switch
The hype is real. More and more organizations are switching from Salesforce Classic to Lightning. And why not? Like every Salesforce customer, you’re probably thinking: “Should I make the switch?”

How RingLead Doubled its Sales Demos This Month Using Data-Driven Sales
Last month, RingLead did 250 demos. This month, the company doubled it—and Chris didn’t spend any additional money to get twice the people to sit for demos. Here’s how he uses better data management, enrichment, and a data-driven sales approach to skyrocket demand—and how you can do the same.

Simple Things You Can Do Today to Be Better at Recruiting Developers
It’s not rare to see endless amounts of advice on principles and best practices to follow when hiring. It’s not rare for all of this information to be great in theory but fall short in practice. In this post I’ll outline 7 things you can do today to be better at recruiting the right software engineers for your company.

Naming An App: The Stories Behind AirBnB, Bumble, Wistia and More
This post definitely won’t teach you how to name an app, but maybe it will be the dose of inspiration you need. Let’s dive into how 7 massively successful web and mobile apps came to choose their name.

Salesforce Implementation: The Ultimate Guide
How do you make your Salesforce implementation a success? That’s what this guide will tell you. We’ll cover how much Salesforce will cost, how to hire someone to help you, how to prepare for your implementation and then how to get your team to use Salesforce.