50 Salesforce Facts, Quotes and Statistics
Shedding Light on What Makes Salesforce Such a Great Company to Work With
Salesforce’s Growth
Chapter 1
Salesforce has acquired 50 companies since its founding in 1999.
10 of these companies were acquired in 2016 alone.
Source: Crunchbase
Over 170,000 people registered to attend Dreamforce in 2017. The original Dreamforce conference in 2003 had just over 1,000 attendees.
Source: Salesforce
Salesforce commands about 20% of the CRM market share.
Source: Gartner CRM Market Share Analysis
31% of Salesforce revenue comes from Service Cloud sales.
Source: Salesforce Earnings Report
Salesforce has over 150,000 paying customers.
Source: Salesforce Earnings Report
41% of Salesforce revenue comes from Sales Cloud sales.
Source: Salesforce Earnings Report
58% of Salesforce Customers Have Plans to Integrate Additional Salesforce Clouds.
Source: State of Salesforce 2017
As of 2017, Salesforce has grown to 25,178 employees.
Source: Salesforce Annual Report
Salesforce releases new features, products, and updates three times per year. These releases are known as “Winter Release”, “Spring Release” and “Summer Release”.
Source: Salesforce
Salesforce’s Impact on Customers
Chapter 2
“Salesforce has allowed us to gain a deeper understanding of our customers and sales processes with easy-to-use dashboards and analytics. We are now retiring some long-used homegrown processes due to features available in Salesforce. This will save time and resources while providing a better experience for our sales professionals.”
– Jason H., Inside Sales Operations Manager
Source: Salesforce Customer Quotes
“Salesforce lets my company be ahead of the game every time. There is always a new solution that helps us to go one step further, always in a simple manner.”
– Edilson A., IT Coordinator, L’Oréal Brazil
Source: Salesforce Customer Quotes
“First and foremost, Salesforce offers my company productivity and visibility. If it’s not in Salesforce, it didn’t happen. From finances to time off requests, Salesforce gives us the overall picture of organizational activity and health.”
– Becky W., Salesforce Administrator, Excel4apps
Source: Salesforce Customer Quotes
Companies that switch over to Salesforce on average will see a 25% increase in revenue.
Source: Salesforce Customer Success
Salesforce customers say they have seen on average a 25% increase ROI for marketing.
Source: Salesforce Customer Success
Companies that use Salesforce see an increase of customer satisfaction by 35%.
Source: Salesforce Customer Success
With the use of Salesforce, customer service agents have an increase of 34% productivity.
Source: Salesforce Customer Success
With Salesforce’s ability to monitor performance in real time with custom reports and dashboards, sales productivity increases by 44%.
Source: Salesforce Customer Success
Working With Salesforce
Chapter 3
82% of Salesforce professionals feel valued at work.
Source: Mason Frank Salary Study
A few years ago, I worked in marketing and couldn’t write a single line of code. Since then, I’ve become a Technical Architect, where I build funny things like Salesforce apps, integrations, and APIs. Nowadays, I’m a Salesforce Technical Architect at Google.
– David K. Liu, SFDC99.com
Source: SFDC99.com
In One Salesforce User group study, 2 or more Salesforce certifications led to over a $20,000 increase in pay.
Source: Denver User Group Study
83% of Salesforce professionals believe you don’t need a degree to do their job.
Source: Mason Frank Salary Survey
“I feel that Salesforce.com exudes an enthusiasm for its products, which permeates into the user community and I can’t help but feel excited to work with the product.” – Unknown
Source: Salesforce Customer Success
The Salesforce Ecosystem
Chapter 4
More than 88% of Fortune 100 companies use at least one Salesforce App.
Source: Salesforce
71% of Salesforce customers actively use apps from the AppExchange.
Source: Salesforce
For every $1 Salesforce makes, the partner ecosystem will make $5.18.
Source: IDC Report
The Salesforce ecosystem is nearly four times larger than Salesforce itself (by market cap) and is expected to be five times larger than Salesforce by 2022.
Source: IDC Report
Worldwide, Salesforce and it’s partner ecosystem is expected to enable the creation of 3.3 million new jobs by 2022.
Source: IDC Report
“I have seen the power of the Salesforce partner program, and AppExchange, when you get the full wheel working. I saw that happen when I was at Apttus. I realized that it’s not just about design, development, or tech. If you can leverage the full platform, go-to-market resources, and the partner ecosystem, you can get that force multiplier that you don’t get building on another tech stack.”
– Ray Hein, Founder & CEO, Propel
Source: SaaSTR Annual
“We waited too long to integrate with Salesforce. All of our customers are pretty much Salesforce customers. When we think about our customer market, and where they going for workflows, we should have had our app integrate with Salesforce earlier. If we’re not in their Salesforce instance helping them with their workflow, we’re missing a huge opportunity.”
— Amanda Kahlow, Founder & CEO, 6Sense
Source: SaaSTR Annual
3,000+
Over 3,000 apps have been deployed on the Salesforce AppExchange.
5,000,000+
These apps have been downloaded over 3 million times.
Source: Salesforce
Salesforce’s Ohana Culture
Chapter 5
“Salesforce is investing In/volunteering in our local public schools, making sure men & women at Salesforce are paid equally, opposing state laws against LGBTQ rights, achieved net zero carbon emissions, and fighting for immigration reform”
– Marc Benioff, CEO Salesforce
Source: @Benioff
Salesforce was named the “World’s Most Innovative Company” by Forbes 4 times in a row in 2011, 2012, 2013, and 2014.
Source: Salesforce
Salesforce invented the 1/1/1 model.
The 1/1/1 model is based on the idea that we should use the advantages of technology, people, and our resources to help improve the world we live in. Salesforce dedicates 1% of its employees time, 1% of its equity, and 1% of its product to be put back into communities around the world.
Source: Salesforce
Since its launch, Salesforce has provided over $128 million in grants.
Source: Salesforce
Salesforce has donated $8.5 million in Oakland and San Francisco to ensure students are able to receive and improve education within computer science, in addition to enabling its staff to undertake voluntary work within the schools in 2016-2017.
Source: Salesforce
Salesforce offers the opportunity to receive a Top 100 grant. The top 100 Salesforce and Salesforce.org employees who have completed and logged the greatest number of volunteer hours within a fiscal year are rewarded with a $10,000 grant to the nonprofit organization of their choice.
Source: Salesforce
We believe businesses need to focus on closing the Equality gap with the same energy they put into creating new products and markets.”
— Tony Prophet, Salesforce Chief Equality Officer
Source: Salesforce
Working For Salesforce
Chapter 6
In the 2018 Fortune 100 best places to work report, Salesforce ranked #1.
Source: Fortune
Salesforce is the #1 Best Company to Work For because of the way that they value each and every employee. You aren’t just a number here, you are family.
– T.J Vilardi, Salesforce Employee
Source: Great Place to Work
At Salesforce, new mothers get an average of 50 days off for maternity leave, and new fathers get an average of 30 days paternity leave.
Source: Great Place to Work
Salesforce offers 56 hours paid time off for each employee to volunteer.
Source: Salesforce
In 2015, Salesforce spent $3 million to close the gender pay gap across their organization.
Source: Fortune
Salesforce has adopted an Education Reimbursement Policy, where they will repay 100 percent of the costs an employee will incur.
Source: Salesforce
53% of new hires at Salesforce are referrals from current employees.
Source: Salesforce
The History of Salesforce
Chapter 7
Salesforce was founded in the year 1999 by Marc Benioff and Parker Harris.
Source: Salesforce
Salesforce held its Initial Public Offering in the year 2004. It is listed on New York Stock Exchange and traded through the symbol CRM.
Source: Salesforce
Salesforce was one of the first Software-as-a-Service companies.
Source: Salesforce
Marc Benioff trademarked the term App Store and originally wanted to name the AppExchange just that. However, in good faith, Benioff gifted the term App Store to Steve Jobs as a thank you in 2008 for all the support over the years.
Source: Salesforce
Salesforce’s new HQ – The Salesforce Tower is the tallest building in San Francisco. The centerpiece of San Francisco stands at a whopping 1,070 feet high, beating the second tallest building by 216 feet.
Source: Salesforce
In 2016, Salesforce launched its Artificial Intelligence tool “Salesforce Einstein” which can be used by developers/administrators to add artificial intelligence to their existing CRM features.
Source: Salesforce
About Shane Rostad
Shane Rostad is a marketing manager for TriFin Labs that loves to share his knowledge and learnings about tech through writing. When he's not reading you can find him exploring Florida's parks or loitering in a local coffee shop.